Atsushi Taira




Entrepreneurship, social good


Atsushi Taira joined Golden Equator in 2017 as Advisor. He is currently Co-Founded and Chairman, The Edgeof, and Chief Growth Officer of Mistletoe.

From 2011 to 2016, Atsushi was the Chief Executive Offier of Bharti Softbank Holdings in New Delhi, a joint venture between Bharti Enterprises Limited and Softbank Group Corp with active participation in the mobile internet ecosystem. He was also a member of the Board for InMobi and Hike Messenger for 4 years, while concurrently holding the positions of Chief Planning and Optimisation Officer in Brightstar Corp and Chief Strategy Officer in SB Product Group, both under the Softbank Group.

Prior to that Atsushi was a Chief Executive Officer at My Space Japan from 2008 to 2012 and CMO at Yahoo! Japan from 2003 to 2007, both companies subsidiaries of the Softbank Group.

Atsushi's decorated portfolio also saw him fill the position of Director of Marketing to Richemont Japan for almost 3 years. He managed the marketing and product strategies for multiple luxury brands such as Piaget and Panerai, to name a few. His experience across his prestigious positions at various establishments makes him an invaluable addition to the team.


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